Fluoride, properly dosed
1450 ppm — the adult dosage. It is the only ingredient whose efficacy against cavities is a scientific consensus. A fluoride-free formula is rejected, whatever its marketing says.
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Gentle whitening
170+ verified customer reviews
The tropical gentleness that makes you shine.
🎁 Your TIKTOK10 code is applied: 10% off at checkout.
In stock — ready to ship.
Or as a bundle — this is where it gets interesting:
3-tube bundle ⭐ Best deal €19,99 instead of
The gentleness that makes you shine.
Eight formulas, one need each. Eight questions and we tell you which one is yours.
Why trust it
1450 ppm — the adult dosage. It is the only ingredient whose efficacy against cavities is a scientific consensus. A fluoride-free formula is rejected, whatever its marketing says.
The RDA index measures the wear a toothpaste inflicts on enamel. We select formulas gentle enough for daily use — enamel does not grow back.
Coffee stains, tobacco stains, sensitive teeth, breath. A formula that answers no identifiable situation has no place in the catalogue.
How to use
Three simple steps, a smile that shows.
Morning and evening, on damp teeth, without pressing too hard.
Radiance builds over 3 to 4 weeks of daily brushing.
100 g, about 60 brushings — consider the bundle or the subscription.
The benefits
A smooth, light taste, far from aggressive mints — the evening treat.
Ever-gentle polishing for luminous enamel.
A gentle formula designed for sensitive gums.
Turn the tube over
The list is printed on the back of the tube — here it is, explained point by point.
cavity protection
a gentler brushing, kind to gums
great taste, zero added sugar
a gentle formula that respects enamel
It softens both formula and taste: evening brushing becomes a pleasure.
Full transparency
Week after week
No magic promises: the real timeline, brushing after brushing.
Fresh breath from the first brushing — the quickest thing to notice.
Deposits dissolve, the enamel visibly starts to brighten.
Your smile gets its natural colour back — and keeps it, brushing after brushing.
Do the maths
One tube is about 60 brushings — a month of routine for €9,99. And if it is not for you, returns are accepted for 30 days.
Free delivery from 2 tubes · 30-day returns · Shipped from France within 24h
The brand
A French shop that sells one thing only: toothpastes built for a specific problem. Not an endless catalogue — a few formulas, chosen for what they actually do.
30 days to return an unopened product, fast refund.
Prepared in 24/48h, delivered in 2 to 5 working days.
Two tubes, free shipping — that's the rule.
No, it's subtle, with a touch of freshness for a clean finish.
From age 6 under supervision, like any adult fluoride toothpaste.
It gradually revives natural radiance — it's not chemical bleaching.
About 60 brushings per 100 g — a month at two brushings a day.
A little less: the gentle formula foams moderately — that's normal, and it cleans just as well.
Your toothpaste arrives on its own, at the pace you choose — and after 6 deliveries, the discount becomes −20% forever.
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