Fluoride, properly dosed
1450 ppm — the adult dosage. It is the only ingredient whose efficacy against cavities is a scientific consensus. A fluoride-free formula is rejected, whatever its marketing says.
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The classic
170+ verified customer reviews
The essential, clean and icy.
🎁 Your TIKTOK10 code is applied: 10% off at checkout.
In stock — ready to ship.
Or as a bundle — this is where it gets interesting:
3-tube bundle ⭐ Best deal €19,99 instead of
The essential, icy.
Eight formulas, one need each. Eight questions and we tell you which one is yours.
Why trust it
1450 ppm — the adult dosage. It is the only ingredient whose efficacy against cavities is a scientific consensus. A fluoride-free formula is rejected, whatever its marketing says.
The RDA index measures the wear a toothpaste inflicts on enamel. We select formulas gentle enough for daily use — enamel does not grow back.
Coffee stains, tobacco stains, sensitive teeth, breath. A formula that answers no identifiable situation has no place in the catalogue.
How to use
Three simple steps, a smile that shows.
Morning and evening, on damp teeth, without pressing too hard.
Radiance builds over 3 to 4 weeks of daily brushing.
100 g, about 60 brushings — consider the bundle or the subscription.
The benefits
The crisp mint that wakes you up — breath lasts until lunch.
1450 ppm fluoride against cavities, every day.
No gimmicky promises: the staple toothpaste, made better.
Turn the tube over
The list is printed on the back of the tube — here it is, explained point by point.
cavity protection
instant freshness, clean breath
great taste, zero added sugar
a gentle formula that respects enamel
The benchmark dosage for daily protection, carried by a crisp mint.
Full transparency
Week after week
No magic promises: the real timeline, brushing after brushing.
Fresh breath from the first brushing — the quickest thing to notice.
Deposits dissolve, the enamel visibly starts to brighten.
Your smile gets its natural colour back — and keeps it, brushing after brushing.
Do the maths
One tube is about 60 brushings — a month of routine for €9,99. And if it is not for you, returns are accepted for 30 days.
Free delivery from 2 tubes · 30-day returns · Shipped from France within 24h
The brand
A French shop that sells one thing only: toothpastes built for a specific problem. Not an endless catalogue — a few formulas, chosen for what they actually do.
30 days to return an unopened product, fast refund.
Prepared in 24/48h, delivered in 2 to 5 working days.
Two tubes, free shipping — that's the rule.
Because it's the foundation: fluoride protection + freshness, no frills.
Yes — many use it in the morning and keep an indulgent flavor for the evening.
From age 6 under adult supervision.
1450 ppm, the adult dosage recommended in Europe — the benchmark cavity protection.
It's the daily base: fluoride, mint, simplicity. Whitening formulas come as a complement, depending on your goals.
Your toothpaste arrives on its own, at the pace you choose — and after 6 deliveries, the discount becomes −20% forever.
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