The shop

Kids and Babies

★ 170+ verified customer reviews · Shipped from France · 30-day returns

Frequently asked questions

From what age can Classic Mint be used?

From age 6, as stated on its product page: 1450 ppm fluoride is the standard adult strength. Before age 6, a toothpaste with less fluoride is generally recommended; ask your dentist.

How long should a child brush their teeth?

Two minutes, twice a day, like adults. The sand timer makes the time visible: when the sand has run through, they are done. For younger children, an adult brushes again afterwards.

Not sure which flavour? Find YOUR toothpaste in 2 minutes 8 quick questions, and we tell you which one is for you. Take the quiz →

Learning to brush your teeth takes years: the right toothbrush, a sense of how long to brush and a bit of fun help a lot. This page brings together what we offer for the youngest, from the first tooth to primary school.

By age

For babies, the silicone finger brush slips onto the parent’s index finger and gently cleans the gums and first teeth. After that, the manual kids’ toothbrushes, listed for ages 2 to 12 by the supplier, have a small head with soft bristles and one colour per child. Does your child have an electric toothbrush? The heads compatible with Oral-B Kids and Sonicare For Kids are sold in packs. The two-minute sand timer shows them when they are done, and the wooden baby tooth box keeps a memento of each tooth.

As for toothpaste, our Classic Mint with 1450 ppm fluoride is suitable from age 6; for younger children, ask your dentist or pharmacist for advice on fluoride strength. Accessories shipped by our logistics partner, tracked delivery in 7 to 12 working days. See also manual toothbrushes.