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Sensitive Teeth and Gums

★ 170+ verified customer reviews · Shipped from France · 30-day returns

Frequently asked questions

Why do my gums bleed when I brush?

Most often because of plaque building up along the gum line, sometimes because of brushing too hard. Gentle but regular brushing and cleaning between the teeth help; if the bleeding lasts more than two weeks, see a dentist.

Which toothbrush for sensitive gums?

Soft or ultra-soft bristles, and light pressure. With an Oral-B toothbrush, choose our soft model compatible heads; for manual brushing, our ultra-soft toothbrushes.

Is the coconut toothpaste suitable for sensitive teeth?

Gentle Coconut Whitening is designed for sensitive teeth and gums: its coconut oil makes brushing gentler and the formula is not harsh on enamel. It is not a treatment: if the pain persists, talk to your dentist.

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Gums that bleed when brushing, teeth that react to cold: in both cases, the first step is to brush more gently, with soft bristles and a toothpaste that isn’t harsh. This page brings together what helps in that direction, with no promise of treatment.

What we offer

Gentle Coconut Whitening toothpaste, with 1450 ppm fluoride and peroxide-free, designed for sensitive teeth and gums, as a single tube or as the Gentle Coconut Trio 3 months. Ultra-soft manual toothbrushes for people who press too hard, and soft heads compatible with Oral-B toothbrushes. For the spaces between teeth: fine interdental brushes, soft metal-free picks, expanding floss and the Fairywill 5020E water flosser.

Bleeding that lasts more than two weeks despite gentle brushing, or sensitivity that gets worse, should be seen by a dentist: these products support hygiene, they do not treat. The toothpastes ship from France; the accessories are shipped by our logistics partner. To go further, see interdental care.